Initially developed to provide professional floor-care firms with pH-balanced, allergen-free preparations for maintenance of high-end tile and wood flooring, the pHlorcare™ brand reached the consumer market after customers reported the popularity of the products with their clients. As homeowners and multi-family housing operators began to field growing requests for the products, we realized that we could satisfy this market without cannibalizing our wholesale customer base. The product line divides into concentrates and post-installation products sold exclusively to professionals, plus a routine-care line marketed to the general public.