Like the PLNTSNCKS™ brand, the Snackamatic™ brand began within the Treatific™ portfolio of snack products, but spun off to offer mass-market treats at a lower retail price point than our other discrete entities. Most Snackamatic™ products feature largely organic flavors. The line has evolved to include select candies that would not fit within the brand position of the Treatific™ brand, along with high-concept items that incorporate fizzing centers, sweet-and-sour recipes, and rope chews.